Research methods in Starbucks' case Dissertation

Research methods in Starbucks' case - Dissertation Example The paper gives detailed information about survey method based on questionnaire that should be selected for determining the image coffee drinkers have of Starbucks and other coffee chains. Questionnaires are intrinsic part of quantitative research methodology that primarily relies on the fact that data can be quantified and therefore can be applicable on large number of people. The generalization theory becomes one of the most critical aspects of validating facts and scientific theories. This helps to identify and evaluate the changing preferences of the people at large vis-Ã  -vis products and services. It would therefore significantly help Starbucks to introduce new products within its stores/ shop across the globe. Questionnaire survey would facilitate Starbucks in evaluating the preferences of the customers. At the same time, it would also help it to improve and improvise new strategies and plans to attract customers and retain them by meeting their changing requirements and exp ectations from the Starbuck brand. Observation research methodology broadly encompasses looking and listening carefully to the consumers so as to decipher particular reaction or discover information about their behavior with regard to a particular product or service. Hence, prior to the introduction of new gourmet coffee with strong aroma, observational research technique would considerably facilitate in evaluating its impact on the consumers.

Melanoma (Skin Cancer) Essays -- Melanoma Skin Cancer

  Ã‚  Ã‚  Ã‚  Ã‚  Many people think that is it possible to achieve a â€Å"healthy tan,† but this thought has been proven wrong. Overexpose to UV-A and UV-B rays from the sun lead to premature aging of the skin, as well as the possible formation of skin cancer, know as melanoma. An appearance of a tan is actually a stage of burning and damage to the skin. Although a tan may be desirable to many, the fact remains that more people need to be educated on the dangers of the sun’s harmful rays, and the possible health complications of overexposure.   Ã‚  Ã‚  Ã‚  Ã‚  There are three main types of skin cancer. These are malignant melanoma, basal cell carcinoma, and squamous cell carcinoma. While melanoma is the most life-threatening of the three, it is also the most common. Melanoma will usually appear as a large mole or lesion on the skin, and usually suddenly. It generally tends to appear on the lower-backs of men and the lower-legs of women, though in elderly, sun-damaged persons, it is also prone to forming on the head and neck. While treatment is very successful when caught in the early stages, waiting too long can dramatically decrease the success rate of treatments. Catching the cancer early can result in simply having the mole-looking cancer removed, but if a patient delays treatment for any reason the cancer may spread to other (possibly vital) organs such as the digestive tract, lungs, eyes, or lymph nodes.   Ã‚  Ã‚  Ã‚  Ã‚  The number of cases of melanoma in America is on the rise. According to the American Cancer Society, 6 in every 100,000 people had melanoma in 1973, but the rate has doubled to 12 in 100,000 in 1999. In 1998 alone, the disease claimed 7,300 people, which is a rate of one person every hour. Populations at a higher risk of developing skin cancer are those with strong sunlight all year round. Places such as Arizona have higher numbers of persons who develop skin cancers because they have a greater chance of overexposure to UV rays. Melanoma has been reported to be the most common form of cancer in America, and has also been shown to occur more frequently in superficial situations. Places such as tanning beds only emit UV-A rays, which is what causes skin to tan and was also once thought to be less harmful than UV-B rays. Research has now shown that it is the UV-A rays that actually aid in the formation of skin cancers.   Ã‚  Ã‚  Ã‚  Ã‚  There is also a percentage of the population... ...ut no one is immune. One should perform regular full body examinations approximately once a month, during which people should be looking for any irregular skin lesions or raised portions that have a dark blue, brown or black coloration that may be varied throughout. This may look like a mole, but will lack the symmetry of a mole, and will probably have an ill-formed border. Most people will know which moles have always been on their bodies, and which may be new growths, but when and if one comes across something strange or unfamiliar, they should see a doctor as soon as possible for a diagnosis, so that the cancer may be treated as early as possible. While many people view tan skin as desirable, it can truly kill, and those people need to be further educated on the dangers of tanning. Everyone should take preventative measures to save the health of their skin. Using a sun block and reapplying as needed, as well as limiting time spent in the sun are very important in aiding to the longevity of anyone’s life. It is important to remember the factors that may put someone at greater risk, but also that everyone and anyone can succumb to the potentially fatal disease that is melanoma. Melanoma (Skin Cancer) Essays -- Melanoma Skin Cancer   Ã‚  Ã‚  Ã‚  Ã‚  Many people think that is it possible to achieve a â€Å"healthy tan,† but this thought has been proven wrong. Overexpose to UV-A and UV-B rays from the sun lead to premature aging of the skin, as well as the possible formation of skin cancer, know as melanoma. An appearance of a tan is actually a stage of burning and damage to the skin. Although a tan may be desirable to many, the fact remains that more people need to be educated on the dangers of the sun’s harmful rays, and the possible health complications of overexposure.   Ã‚  Ã‚  Ã‚  Ã‚  There are three main types of skin cancer. These are malignant melanoma, basal cell carcinoma, and squamous cell carcinoma. While melanoma is the most life-threatening of the three, it is also the most common. Melanoma will usually appear as a large mole or lesion on the skin, and usually suddenly. It generally tends to appear on the lower-backs of men and the lower-legs of women, though in elderly, sun-damaged persons, it is also prone to forming on the head and neck. While treatment is very successful when caught in the early stages, waiting too long can dramatically decrease the success rate of treatments. Catching the cancer early can result in simply having the mole-looking cancer removed, but if a patient delays treatment for any reason the cancer may spread to other (possibly vital) organs such as the digestive tract, lungs, eyes, or lymph nodes.   Ã‚  Ã‚  Ã‚  Ã‚  The number of cases of melanoma in America is on the rise. According to the American Cancer Society, 6 in every 100,000 people had melanoma in 1973, but the rate has doubled to 12 in 100,000 in 1999. In 1998 alone, the disease claimed 7,300 people, which is a rate of one person every hour. Populations at a higher risk of developing skin cancer are those with strong sunlight all year round. Places such as Arizona have higher numbers of persons who develop skin cancers because they have a greater chance of overexposure to UV rays. Melanoma has been reported to be the most common form of cancer in America, and has also been shown to occur more frequently in superficial situations. Places such as tanning beds only emit UV-A rays, which is what causes skin to tan and was also once thought to be less harmful than UV-B rays. Research has now shown that it is the UV-A rays that actually aid in the formation of skin cancers.   Ã‚  Ã‚  Ã‚  Ã‚  There is also a percentage of the population... ...ut no one is immune. One should perform regular full body examinations approximately once a month, during which people should be looking for any irregular skin lesions or raised portions that have a dark blue, brown or black coloration that may be varied throughout. This may look like a mole, but will lack the symmetry of a mole, and will probably have an ill-formed border. Most people will know which moles have always been on their bodies, and which may be new growths, but when and if one comes across something strange or unfamiliar, they should see a doctor as soon as possible for a diagnosis, so that the cancer may be treated as early as possible. While many people view tan skin as desirable, it can truly kill, and those people need to be further educated on the dangers of tanning. Everyone should take preventative measures to save the health of their skin. Using a sun block and reapplying as needed, as well as limiting time spent in the sun are very important in aiding to the longevity of anyone’s life. It is important to remember the factors that may put someone at greater risk, but also that everyone and anyone can succumb to the potentially fatal disease that is melanoma.

Armco. Case

Armco, Inc. (Armco) is the sixth largest producer of stainless, electrical, and carbon steels and steel products. Kansas City Works (Kansas) is the Armco’s Midwestern Steel Division, and has two primary products: grinding media and carbon wire rod, one being recognized in the industry for its durability while the latter being non profitable and only covering some of its fixed costs through volume. In January 1991, Bob Nenni, the Director of Finance, introduced a new performance measurement system for Kansas City Works to provide managers with the best information that would better enable them to boost up company performance.In order to maximize profits and sustain its position in the US manufacturing steel industry, Armco has adopted a cost leadership strategy with a broad appeal and has managed to achieve growth by engaging in joint ventures expanding its product lines in implementing its strategy. However, the Kansas City Works has the strategy based on differentiation becau se it has cost disadvantages such as inefficient plant infrastructure and union labor costs.Taking into consideration that Armco’s revenue has been declining and now only generates a marginal profit whereas Kansas succeeds in producing and selling high value products, Armco as a whole should switch the strategy to focus on the differentiation strategy that will lead to sustainable growth and leading position in the industry. In addition to this inconsistency with the strategies of the firm as a whole, the old management control system used at Kansas had numerous problems that lower the quality of performance measurement.In the old system, the Operating Statics Reports were issued only monthly and provided to the managers approximately 15 days after the following month. The lack of timeliness caused manufacturing results measurement controls to be ineffective because variances could not be investigated quickly. This also caused delay in solving problems and contributed to high er manufacturing expenses in the following month’s financial statements. Also, the old report contained too detailed information and issued that managers do not have control over.It included the same accounting information that was used for other purpose. As a result the numbers included allocations of indirect manufacturing costs. The too detailed information caused distraction from focusing on important issues to less important and less relevant issues. Another problem with the old system was that it failed to measure performance of managers and employees at different levels because of the subjectivity and basis that is not applicable to all employees. Therefore, the old system did not serve as a good results control system due to the inefficiency.Due to the aforementioned problems, a new performance measurement system was introduced to replace the old management system. It was designed to give better management focus on the things, which are most important. The new system included less data’s: it allows managers to focus on the 5-6 more important which cause 80% of the costs. Furthermore, the new system has more balanced set of performance measures, which provides an improved basis for evaluating operating managers and manufacturing supervisors.The design of the new system was more sophisticated than the old one; however, the top management failed to smoothly implement the new system. First, the managers have been working with the old system for a very long time and they are more familiar using the old system. Secondly, the old system suffers from lack of direction as employees did not fully appreciate the relationship between their responsibility and their final results.Due to the lack of explanation to employees, managers kept using the old performance measurement system because they was accustomed and they didn’t know the differences between the two systems, so they never seriously considered improvements that could be made with the new. Therefore, there was a miscommunication between the top management and the middle and lower managers. The lack of information they get leads to poor understanding of the use of the new system and a lack of motivation of middle/lower managers to use it.In conclusion, as managers complained, â€Å"It almost seems like the operating managers finally understood the old report, so they decided change it†, managers did not understand the purpose of writing reports and recognize the importance of specific information in the reports. Thus, more communication was needed to explain the goals and needs of the new system so that middle and lower managers can fully understand expectations for them and take advantage of the new system to improve efficiency. Better communication between management will be achieved by having seminars and meetings where they can have opportunities to share opinions.

Osmosis Finding A Happy Medium Essay - 1616 Words

OSMOSIS: Finding a Happy Medium INTRODUCTION All living things are made of cells. Cells are the building blocks for organisms from the smallest bacteria to the largest mammal. These cells require essential elements to survive. One component of these essential elements is water (Krogh). Water assists in the movement of molecules from higher concentrations to lower areas of concentration within living cells through diffusion and osmosis. These processes help maintain an equilibrium between the cell and its environment (Keirle). Diffusion occurs when there is a concentration gradient of particles in a cell (a portion with a greater amount of particles in one area and less in another); when given time these particles will on their own, spread out evenly throughout the same area. When there is a semi-permeable cell membrane, only certain particles are permitted to enter the domain of the cell requiring osmosis to move water between the cell and its environment. (Kahn). Cells must maintain tight controls on osmosis to prevent dying. Too much or not enough water is harmful, and cells, which include plant cells, know how much water is needed for survival and use diffusion and osmosis to maintain homeostasis. This process is easily seen without a microscope in plants. When your houseplant does not have enough water the plant begins to wilt becoming unable to keep itself upright. Once you water your houseplant you will see the plant stand upright again (Keirle). In this experiment,Show MoreRelatedEffective Retail Through Customer Service – the Impact of Sales Staff in Different Types of Retail Format9824 Words   |  40 PagesAcknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 Declaration†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Index †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Research Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Data Collection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Analysis of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦45 Suggestions Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.54 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..58 Annexure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....59 INTRODUCTION Today’s retail environment has been growing and is oriented towards customer service. Customer service can be defined as those activitiesRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesorganization has become a central issue in management thought. 18 Jones−George: Contemporary Management, Fourth Edition I. Management 2. The Evolution of Management Thought  © The McGraw−Hill Companies, 2005 A Manager’s Challenge Finding Better Ways to Make Cars A Manager’s Challenge What is the best way to use people’s skills? Car production has changed dramatically over the years as managers have applied different principles of management to organize and control work activitiesRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesday. Data from a large-scale survey conducted in early November, 2005, by a market research ï ¬ rm was used to compute estimates of the percent of men and women who shop online while at work. The resulting estimates probably won’t make most employers happy— 42% of the men and 32% of the women in the sample were shopping online at work! (Detroit Free Press and San Luis Obispo Tribune, November 26, 2005) A story in the New York Times titled â€Å"Students Ace State Tests, but Earn D’s From U.S.† investigated